The Phulkari Movement
Phulkari of Punjab was establised to empower rural women artisans who specialize in the traditional embroidery art of Phulkari. The initiative aims to provide sustainable home-based employment while improving the economic and social status of women in the region.
This cooperative is supported by the HPCL- Mittal Energy Limited. Key efforts include building capacity for artisans, introducing new design innovations, and strengthening marketing strategies to enhance visibility and reach. Currently, we are working with 350 women artisans, offering them regular work opportunities, training, and support to improve their skills and livelihoods.
